How Wikipedia fits into your digital marketing strategy
Digital marketing has come a long way in the past few years, and marketeers are having to keep their finger on the pulse for the next big change-up. It’s no secret that Google loves rolling out core...
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Black Friday & Cyber Monday 2023 trends: What to expect from consumers
2023 saw consumers across the UK tighten their wallets in response to the cost-of-living crisis. Early predictions have suggested that Black Friday consumer spending is expected to take a 23% YoY hit,...
View ArticleConsumer electronics: Is renting the new buying?
Recent reports reveal that the global smartphone market has hit a decade low this year, as economic uncertainty has made consumers increasingly cautious about how they’re spending their money. And it’s...
View ArticleEarned vs Paid vs Owned media: what’s the difference?
When it comes to the digital landscape, you’ve no doubt come across a whole sea of nouns and acronyms ranging from Paid Media and SEO to ROI and AOV, to name but a few. With so many to learn,...
View ArticleSustainable wedding trends and the rising popularity
As society becomes increasingly conscious of its environmental impact, couples are steering away from traditional wedding norms and embracing sustainable alternatives. One of the most remarkable shifts...
View ArticleGoogle Consent Mode: Preparing for 2024
Cookies and Google Consent Mode — what is happening? Like us, you may have recently been reading about the significant changes that are happening imminently to website tracking through cookies. Cookies...
View ArticleUniversal Analytics Data Deadline: July 2024
From the 1st of July 2024, Universal Analytics Data & Properties will begin to be deleted by Google. Unless this data has been exported & backed up, you run the risk that all of that historical...
View ArticleBest campaigns this International Women’s Day
We take a look at the International Women’s Day campaign hits, that have truly hit the mark, driving engagement and most important equity. Whilst emotions continue to play a significant role in the...
View ArticleGoogle’s March Core Algorithm Update and what it means for you
Google launches hundreds, if not thousands, of algorithm updates every year. However, several times a year, they launch a slightly bigger ‘core update’. These are updates to ensure that users keep...
View ArticleCombining PR with SEO & Paid Search
Google receives over 89 billion visits each month, indicating the importance of search engines and making sure that your brand is visible online. Ensuring PR, SEO and Paid Search campaigns are fully...
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